Bowen Family Homes E-Incentive for Realtors A Success

Facebook page reaches 200 new Realtor fans in five days

Bowen Family Homes’ most recent social media program, that included presenting new Realtor fans on Facebook with a $10 Starbucks gift card, was well received as was evident by the more than 200 Realtors that signed up as fans of the Bowen Family Homes’ corporate Facebook page in less than five days.

“We are excited that we were able to connect with so many Realtors on Facebook so quickly,” said Kelly Fink, marketing director at Bowen Family Homes. “We hope that Facebook will be a great way for us to keep Realtors updated about our current events and available homes.”

To receive a $10 Starbucks gift card, realtors had to log into their Facebook account and become a “fan” of the Bowen Family Homes’ corporate page. Once they became a “fan” realtors were asked to post one thing they love about Bowen Family Homes. After signing up and posting their message, a representative from Bowen Family Homes contacted them directly to mail them their gift card.

Comments left on the Bowen Family Homes’ corporate Facebook page included:

“I am a realtor and I love selling Bowen Homes. It has always been a pleasure.”

“Bowen Family Homes is still here when so many builders have gone away because they are innovative, trustworthy and have good taste! Starbucks cards are a great idea for getting some attention! May I steal your idea?

“I have enjoyed showing Bowen Family Homes! And now a Starbucks Gift Card. I added you as a Fan to my Facebook (page) several days (ago). I will toast you when I am drinking my coffee.”

“Bowen homes offer great value and product for the customer and great incentives for realtors.”

Realtors that are “fans” of Bowen Family Homes Facebook page are the first to know about new promotional programs and have VIP privileges to exclusive deals. Realtors also have the opportunity to become fans of the Bowen Family Homes community Facebook pages to learn about community specific promotions and incentives.

Since 1969 the Bowen name has stood for excellence in new home construction and community development. Recognized as the 25th largest privately owned builder in the country by Builder Magazine for 2005, Bowen Family Homes is a dynamic homebuilder with operations
in Georgia, Florida and Texas. The Atlanta Business Chronicle ranked Bowen Family Homes 5th among metro Atlanta builders in 2007 and 40th among Atlanta’s Top 100 Private Companies for 2007. Additionally, Bowen Family Homes was named the Georgia Family Business of the Yearfor medium sized companies by Georgia Trend and the Cox Family Enterprise Center at Kennesaw State University in 2006.

Bowen Family Homes was ranked 83rd on the 2007 Professional Builder Giant 400 largest homebuilders in the United States list. These successes have been achieved by simply offering the best new home value in all price ranges. Earlier this year Bowen Family Homes launched their social media marketing plan with a new company blog, www.bowenfamilyhomesblog.com and presence on several social media outlets such as Twitter, Facebook and YouTube. For more information about Bowen Family Homes, please call their Atlanta region headquarters at 678-325-4554 or 1-877- MY BOWEN or visit online at www.bowenfamilyhomes.com.