Holland USA, Inc.
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Sunday, February 10, 2008

Baby Boomers Dominate New Housing Trends

By Sandy Boda
Executive Officer,
Home Builders Association of Midwest Georgia

The largest American generation is either retired or quickly nearing retirement age. Baby boomers, the generation born between 1946 and 1964 and who count more than 76 million, may be getting older, but they are definitely not ready to head to the retirement home!

The boomer generation is more active than generations past, has a more sophisticated style and wants options and choices in their homes. Whether they are selling the homes where they raised their children and heading to sunnier pastures, or staying put and redesigning to accommodate their retired lifestyle, boomers are making an impact on new housing trends. Some features that home builders and remodelers are seeing as they begin to cater to the boomers include:

Home Offices – Some boomers are choosing to work past the age of 65. As they transition from a traditional 9-to-5 job, however, they want home offices for flexibility. A second career or part-time employment often eliminates the hassle of commuting while keeping them active and bringing in supplementary income.

Tech/Media Centers – The tech-savvy boomer generation wants top-of-the-line amenities for their homes such as a media room with surround sound and central control systems, which manage all media sources in one location. The house may include a wireless home network (Wi-Fi), remote control lighting and security features.

Wider Doors and Hallways – As a person ages, there is likelihood that use of a wheelchair might become a necessity. Designing a home that is livable now but can transition and be functional as the occupant ages is important in ensuring that the home will be a good long-term investment. Wider doors and hallways are useful for moving larger furniture today, and will also be wheelchair accessible tomorrow.


Better Lighting/Bigger Windows – The need for more lighting usually increases as we grow older. To accommodate this, builders are adding more windows and making them larger to let in more natural light. They are also adding more light fixtures in areas including under cabinets and in stairwells. Multiple switches to reduce the number of trips and dimmer controls to eliminate glare are other options.

First-Floor Bedrooms and Bathrooms – More than 40 percent of new homes have master suites downstairs, a 15 percent increase over a decade ago. Boomers not wishing to go up and down stairs with bad knees and aching backs have helped fuel this trend. The bedrooms are also bigger, with larger walk-in closets and bathrooms that have a separate tub and shower and dual sinks.

Easy to Maintain Exteriors/Landscaping – Yard work, painting and other landscaping chores may no longer be enjoyable to aging homeowners. People who move to a new home when they retire may opt for a maintenance-free community. Those that choose to stay in their homes might make improvements to exterior surfaces such as installing stucco, brick or low-maintenance siding. Lawns are being replaced with living patios, decorative landscaping, or flowerbeds, which can be a hobby for gardening enthusiasts.

Flex Space – “Flex space” has become more prevalent in both new homes and remodeling. Flex spaces are rooms that take on the purpose of the present homeowner’s needs but can adjust with changes as they occur. What may have once started out as a guest bedroom can be redecorated to serve as a hobby room or library. This allows homeowners to stay in their homes longer as it continues to serve their needs throughout life’s stages.

To find a designated Certified Active Adult Specialist in House (CAASH) or Certified Aging-In-Place Specialist (CAPS) builder or remodeler in your area, contact The Home Builders Association of Midwest Georgia at (770) 716-7109. The HBA of Midwest Georgia serves over 700 businesses in the building industry in Fayette, Coweta, Spalding, Meriwether, Heard, Pike, Upson, Lamar, Butts and Jasper Counties.

Speed Up the Sale of Your Home in a Slow Market

By Bill Daprano
President,
Home Builders Association of Midwest Georgia


Trying to sell a house during the winter months in a down market can be difficult, but there are several things you can do to improve its marketability. By expending a bit of effort before it goes on the market, you can ensure that your home presents well, stands out from the crowd and doesn’t turn off potential buyers so that you can sell quickly…and at the best price.

Tone Down Personality

Your bookshelves may be filled with Pulitzer-Prize winners and your collection of Americana figurines may reflect your personal interests, but to home buyers, it looks busy and cluttered, and may distract them from truly seeing your home’s unique architectural features and spacious rooms. Also consider whether family pictures help or hinder a sale; future homeowners may not be able to look past your kids’ smiling faces plastered all over the walls and see themselves building their own future in your home.

Since you hope to move soon anyway, go ahead and box them up and put them in storage in advance of the open house or showing.

While that red accent wall opposite the lime green fireplace perfectly ties in with your ultra modern furniture, a potential buyer at your open house may be turned off immediately and decide that the entire house doesn’t reflect their style. Consider painting walls a neutral color such as beige or taupe.

Don’t Burden the Buyer with Repairs

If there are problem areas in your home, get them fixed before the showing. When prospective buyers tour the house and see leak stains on the ceiling or peeling paint, they will also see future work and assume that bigger maintenance and repair issues are lurking behind those small problems.

This is particularly true in kitchens and bathrooms, which are often the two rooms that make or break a sale. The expenses you incur on the front end sprucing up your home will be cheaper than the profits you could lose by having to lower the price to meet buyer demand.

Maximize Exposure

Lastly, take advantage of new technology to find unique ways to market your house. Use YouTube.com, a video sharing Web site, to introduce yourself and your house for free. Take home shoppers on a virtual tour and tell them about its uniqueness and strengths from a first-person point of view.

Use Internet social networking sites such as Facebook or MySpace to create a Web link with a profile of your home. Include pictures and a description of your home’s features. E-mail the link to your friends and ask them to forward it on to their network of contacts.

Be sure that you are using traditional marketing techniques to your best advantage. When photographing your home for promotional purposes, invest in a wide-angel lens for your camera so that rooms appear bigger and in proportion when they are displayed on Internet home listing sites or in marketing flyers. If you decide to create a virtual tour, look for professionals who will be able to film and upload your video using the best techniques and technology.

For more helpful hints, contact The Home Builders Association of Midwest Georgia at (770) 716-7109. The HBA of Midwest Georgia serves over 700 businesses in the building industry in Fayette, Coweta, Spalding, Meriwether, Heard, Pike, Upson, Lamar, Butts and Jasper Counties.