Friday, August 6, 2010

Lifestyles Directors Help Set Active Adult Community Apart from Competition

With a 28,000 square-foot clubhouse equipped with two on-site lifestyle directors, Soleil Laurel Canyon can sometimes feel like year-round camp for grownups.

Lifestyle Director Sue Dean was brought on board in 2008 to help coordinate the community’s more than 50 social clubs and numerous events such as Jazz on the Lawn and happy hours that take place at the resort-inspired community throughout the course of a month.

“You can buy a home anywhere, but what sets this community apart is the diversity of events that are available for our residents,” said Dean, who is on-site Monday through Friday from 8 a.m. to 4 p.m. as well as after-hours for community events.

With tremendous growth in sales over the last few months Active Lifestyle Communities (ALC), the developer of Soleil Laurel Canyon, recently brought on its second lifestyle director, making the community one of few in the country that boasts two such directors.

“I absolutely love being here,” said Laura Mahoney, who began working in the community in April. “Not only are we appreciated by the residents of the community, but we are also appreciated by ALC for the work we do. It’s great that we can help our residents always feel like they are on vacation.”

Dean recommended Mahoney for the position when it became available. The two met while attending event planning school together at Kennesaw State University a few years back.

“We needed a person like Laura here,” said Dean. “She has the absolute right personality for the job and the residents just love her.”

With hospitality and real estate backgrounds, the two have a great understanding of how to not only work with existing residents, but also prospects as well.

“Sue and Laura both understand the importance of making our residents and prospects feel comfortable by including them in well planned activities and events,” said Jay Clark, a partner in ALC and president of Southeast Capital Companies. “Residents don’t necessarily have to participate in every club or event, but having two quality lifestyle directors like we do, definitely allows our residents to feel more welcomed.”

Unlike the traditional active adult community, Soleil Laurel Canyon includes activities and clubs for every lifestyle. Residents can often be found in the community’s clubhouse in its billiards parlor, gourmet teaching kitchen, library, card-playing room, media room, fitness center and arts or crafts studio complete with kilns. A heated indoor saline pool along with an outdoor lagoon-style pool also allows residents to swim all year long.

Nestled in Soleil Laurel Canyon’s expansive property are walking trails, bocce ball courts, six lighted clay tennis courts, a greenhouse and horticulture center and an outdoor amphitheatre.

Soleil Laurel Canyon’s 50 plus social clubs include “Les Marmitons” an international men’s gourmet cooking club, a garden club, quilting club and many more. Most recently, Soleil added a men’s breakfast group, various book clubs and chess club to name a few. For a full list of clubs, activities and classes, visit www.SoleilLaurelCanyon.com.

About Soleil and ALC:
Active Lifestyle Communities (ALC) is a partnership between Southeast Capital Companies (formerly Southeast Capital Partners) and Patrick Malloy Communities. The Company purchased Soleil Laurel Canton in an all-cash transaction with the plan to invest $28 million. Residents of the neighborhood’s 248 homes enjoy exceptional amenities including a 28,000 sq. ft. clubhouse with a heated indoor saline pool, billiards parlor, gourmet teaching kitchen, fitness center and aerobics studio, library, card rooms and an arts and crafts studio. A performing arts center, outdoor amphitheatre, outdoor lagoon-style pool, tennis courts, walking trails, greenhouse and neighboring golf course complete the resort-style environment. To learn more visit: www.soleilLaurelCanyon.com.

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