Windsong Properties Introduces New Floorplan at Somerset

Active Adult Builder announces Worthington model

Windsong Properties, Atlanta’s premier active adult courtyard home builder, is proud to announce its newest floorplan, the Worthington Model at its Somerset community in Woodstock. The floorplan includes 2269 square feet of heated living space with an additional 271 square feet of attic space. Currently priced at $286,000, the model includes three bedrooms, two and one-half bathrooms with the option of adding a garden tub in the master bath. The floorplan expertly designed to suit the specific needs of active adults, features 9-foot ceilings with crown molding and hardwood floors in the main living areas.

“We offer active adults the opportunity to choose from five different floorplans at our Somerset community,” said Steve Romeyn, managing partner of Windsong Communities. “Recently, we have seen an increase of homebuyers interested in our Worthington Model site unseen. We have sold three in the last two and half weeks alone.”

Somerset previously offered four ranch-style floorplans: the Hamilton, the Lexington, the Hampton and the Drayton. The Hamilton floorplan features ten-foot ceilings, three bedrooms and two and one half baths while the Lexington is slightly larger with ten-foot ceilings, three bedrooms and three baths. The Hampton, similar to the Hamilton includes 9-foot ceilings, three bedrooms, three bathrooms with the option of either a study or dining room. The Drayton floorplan, similar to the Worthington includes ten-foot ceilings, three bedrooms, two and one-half bathrooms and the option of adding a sun room or upstairs bonus room.

Windsong distinguishes themselves from other active adult builders by offering buyers the opportunity to make structural modifications to their home plans. All of the homes at Somerset offer elegant details, such as private courtyards with garden retreats; rocking chair front porches; ten-foot ceilings with crown molding; and large master suites with baths that have separate vanities, garden tubs, tile showers with seats and ceramic tile floors.

Every home that Windsong Properties builds meets EasyLiving Homes© standards – no-step access, wide doorways, lever handles, and other amenities that facilitate changing life situations. All of the homes at Somerset are qualified by Southface as EarthCraft Home© and Energy Star certified. This assures that the homes have a lower cost to operate, are healthier and more comfortable and reduce the impact on the environment.

Somerset is located just two and a half miles west of I-575. Take I-75 North to I-575 North to Exit 8. Travel west on Towne Lake Parkway, staying straight on Eagle Drive. Turn left off Eagle Drive onto Putnam Ford Road. Somerset is half a mile on the left.

Locally owned, Windsong Properties was founded by Mark Carruth and Managing Partner, Steve Romeyn. The two bring more than 50 years of local building experience to Windsong Properties, “Where Life’s a Breeze.” As empty nesters themselves, Mark and Steve have first hand knowledge of the desires of active adults and are passionate about creating communities and homes for empty nesters. Every decision made at Windsong Properties, from the design of the community and its amenities to the award winning floor plans and the unique customer service approach, is targeted to the 50-plus, empty nester group.

Windsong Properties earned the highest honor from the Certified Professional Home Builders association in 2007 and 2008 when it was awarded the Customer Satisfaction Award. They were also recipients of four gold OBIE awards in 2008. The OBIE Awards are presented by the Greater Atlanta Home Builders Association’s Sales and Marketing Council to honor excellence in building in Greater Atlanta. It is the highest honor given in the Atlanta housing industry.

Windsong Properties invites you to visit one of its two communities and see for yourself just how easy living the Windsong Lifestyle can be. For more information, call 770-516-3409 or visit www.windsonglife.com.
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mRELEVANCE Launches HBA Blog at NAHB's Executive Officers Council Conference

mRELEVANCE is excited to announce its launch of www.HBABlog.com, a new blogging platform designed specifically for home builders associations. HBA Blog was officially launched at the 2009 National Association of Home Builders Executive Officers Council (EOC) Conference in Louisville, Ky. The EOC Seminar provides high-level association management education and motivation specifically related to the home building industry. Managing Partners Mitch Levinson and Carol Flammer unveiled the program during their social media session, Social Media Lab: Building a Social Media Program from the Ground Up, to executive officers and senior staff of state and local home building associations.

HBA Blog is a free blog platform for home builders associations that will help increase the online visibility for associations and their members. Created by building industry professionals and supported by local industry experts, HBA Blog allows associations to share information about their chapters, councils, education events, executive officer and government relations news and more. HBA Blog members also enjoy the added benefit of being able to follow other associations across the nation.

Levinson says, “We created this platform to make blogging easy for HBAs. Best of all, with the mRELEVANCE team supporting the site, HBAs will have support from industry insiders along the way.”

“Many HBAs are interested in blogging and launching social media programs. HBA Blog will provide them with their first step toward online success,” commented Flammer.

HBA Blog is completely customizable and offers eye-catching themes, helpful widgets, podcasts, videos, photos and more. Support comes in three-tiered service plans, offering associations as much or as little support as needed.

For more information, visit www.HBABlog.com.
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Atlanta Kitchen the Official Countertop of the Golf Club of Georgia

Atlanta Kitchen, Inc., the Southeast's top provider of premium countertops, is now the Official Countertop of the Golf Club of Georgia, again demonstrating their extensive range in capabilities and products. The company recently took part in a total makeover of the Clubhouse, which included the replacement of the existing wooden bar by Atlanta Kitchen with new eco-friendly Cambria countertops in the color Brownhill. Atlanta Kitchen is a leading fabricator of quartz, granite, natural stone and solid surface countertops and a one-stop shop for all residential and commercial kitchen needs for home builders and remodelers.

Cambria is an elegant and practical natural quartz surface that can be used in countertops, floor tile, vanities, fireplace surrounds, wet bars, showers, etc. It has the natural look and feel of granite, but with superior performance because of its strength and durability. It is maintenance-free and nonporous and will not absorb food and liquids like other stone surfaces.

“The bar probably would have been replaced with another wood countertop until the designers learned of Cambria and its many advantages,” said Mitch Hires of Atlanta Kitchen. “We were working together with the same designers on another project for which we used Cambria, and the designers saw the strength, beauty and performance of Cambria on that project, and decided to use Cambria on the renovation of the Clubhouse.”

“The Cambria product is absolutely beautiful and the installation by Atlanta Kitchen was flawless,” says Jeff Paton, Director of Golf and General Manager of the Club. “It has completely changed the look of the main bar area and continues to draw rave reviews and comments from both members and guests.” The grand opening of the newly renovated club house took place in late June during the Club's Member-Guest tournament.

The Golf Club of Georgia is purely a golf club, embracing the game's traditions and presenting championship conditions every day. Since 1990, The Golf Club of Georgia has stood for unmatched service, camaraderie and hospitality and an unrelenting devotion to daily turf quality and performance. The private Club offers two Arthur Hills-designed courses.

Construction Resources, Inc. is a 39-year-old company that provides residential and commercial builders/remodelers, as well as homeowners with a one-stop shop for their kitchen and bath needs. The staff at Construction Resources, Inc. has the ability to provide products from several sister companies including Atlanta Marble Mfg., Atlanta Kitchen, Inc., Atlanta Glass & Mirror, Inc. and Atlanta Garage Doors & Fireplaces, LLC. By offering a diverse selection, Construction Resources, Inc. allows customers to simplify their ordering, scheduling and vendor process by dealing with just one salesperson and company rather than multiple salespersons and companies. Construction Resources, Inc. has four showroom locations throughout the surrounding Atlanta area including Acworth, Alpharetta, Decatur and Lake Oconee. For more information on Construction Resources, Inc., call 404-419-1259 or visit http://www.constructionresourcesusa.com/.
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Brookhaven at Johns Creek to Hold Open House Event August 15

Home tours, exhibits, music, raffle and dinner planned

Jim Chapman Communities is pleased to announce an open house event at its Brookhaven at Johns Creek community on Saturday, August 15 from 3 p.m. to 7 p.m. The event will include a meet and greet with homeowners, a tour of model homes as well as exhibits including a display by local artist Becky Volpp that will feature homemade gift cards and enclosures. Dinner provided by JR’s Log House Restaurant is scheduled to begin at 5 p.m. Music and numerous raffles that you aren’t going to want to miss will also be occurring at this time. Those wishing to attend may RSVP by calling Gail Laney at 770-402-1876.

“We are looking forward to a wonderful afternoon and evening at Brookhaven at Johns Creek, said Jim Chapman. “We have numerous activities planned for the day. If you are interested in learning more about our community, I hope that you will join us for a fun day of activities, food and entertainment.”

Brookhaven at Johns Creek features Jim Chapman Communities’ signature two and three bedroom quad ranch condos as well as two- to four-bedroom single family home floor plans. Bonus rooms with full baths, great rooms with fireplaces and kitchen upgrades are also available. Homes are all-brick and stone construction with inviting front porches, vaulted ceilings and oversized master suites.

Residents enjoy two lighted tennis courts, walking trails, a beautiful heated pool, outdoor fireplace and clubhouse with exercise room and kitchen, as well as activities such as themed parties, holiday get-togethers and planned excursions, coordinated by the communities’ lifestyles director. Brookhaven at Johns Creek is 100 percent fenced for security with a gated entrance with remote openers.

Brookhaven at Johns Creek is located in the highly sought-after North Fulton area between Peachtree Parkway (GA 141) and McGinnis Ferry Road on Technology Circle. From Atlanta take I-85 North to I-285 West and Exit 31B, (GA 141 North-Cumming/Dahlonega). Bear left on GA 141 North to Johns Creek. Turn right on McGinnis Ferry Road, and then right on Technology Circle. Community is approximately one-half mile on left.

An Atlanta-based builder and developer, Jim Chapman began building custom homes in Buckhead in 1998. Today, Jim Chapman Communities applies to the active adult market the same quality and service standards Jim Chapman developed while building luxury homes. Jim Chapman Communities currently builds elegant yet affordable one-level ranch condominiums and detached homes in communities across metro Atlanta including Douglas, Gwinnett, Cobb, Fulton and Forsyth counties. Planning and delivering extraordinary communities designed for the active adult lifestyle, Jim Chapman Communities offers Well-Earned Elegance for today’s active adults. For more information on Jim Chapman Communities, call (770) 319-7474 or visit www.JimChapmanCommunities.com.
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Bowen Family Homes E-Incentive for Realtors A Success

Facebook page reaches 200 new Realtor fans in five days

Bowen Family Homes’ most recent social media program, that included presenting new Realtor fans on Facebook with a $10 Starbucks gift card, was well received as was evident by the more than 200 Realtors that signed up as fans of the Bowen Family Homes’ corporate Facebook page in less than five days.

“We are excited that we were able to connect with so many Realtors on Facebook so quickly,” said Kelly Fink, marketing director at Bowen Family Homes. “We hope that Facebook will be a great way for us to keep Realtors updated about our current events and available homes.”

To receive a $10 Starbucks gift card, realtors had to log into their Facebook account and become a “fan” of the Bowen Family Homes’ corporate page. Once they became a “fan” realtors were asked to post one thing they love about Bowen Family Homes. After signing up and posting their message, a representative from Bowen Family Homes contacted them directly to mail them their gift card.

Comments left on the Bowen Family Homes’ corporate Facebook page included:

“I am a realtor and I love selling Bowen Homes. It has always been a pleasure.”

“Bowen Family Homes is still here when so many builders have gone away because they are innovative, trustworthy and have good taste! Starbucks cards are a great idea for getting some attention! May I steal your idea?

“I have enjoyed showing Bowen Family Homes! And now a Starbucks Gift Card. I added you as a Fan to my Facebook (page) several days (ago). I will toast you when I am drinking my coffee.”

“Bowen homes offer great value and product for the customer and great incentives for realtors.”

Realtors that are “fans” of Bowen Family Homes Facebook page are the first to know about new promotional programs and have VIP privileges to exclusive deals. Realtors also have the opportunity to become fans of the Bowen Family Homes community Facebook pages to learn about community specific promotions and incentives.

Since 1969 the Bowen name has stood for excellence in new home construction and community development. Recognized as the 25th largest privately owned builder in the country by Builder Magazine for 2005, Bowen Family Homes is a dynamic homebuilder with operations
in Georgia, Florida and Texas. The Atlanta Business Chronicle ranked Bowen Family Homes 5th among metro Atlanta builders in 2007 and 40th among Atlanta’s Top 100 Private Companies for 2007. Additionally, Bowen Family Homes was named the Georgia Family Business of the Yearfor medium sized companies by Georgia Trend and the Cox Family Enterprise Center at Kennesaw State University in 2006.

Bowen Family Homes was ranked 83rd on the 2007 Professional Builder Giant 400 largest homebuilders in the United States list. These successes have been achieved by simply offering the best new home value in all price ranges. Earlier this year Bowen Family Homes launched their social media marketing plan with a new company blog, www.bowenfamilyhomesblog.com and presence on several social media outlets such as Twitter, Facebook and YouTube. For more information about Bowen Family Homes, please call their Atlanta region headquarters at 678-325-4554 or 1-877- MY BOWEN or visit online at www.bowenfamilyhomes.com.

Windsong’s Somerset Sees Solid Summer Sales

Active Adult Builder continues to sell homes despite slow economy

Windsong Properties, Atlanta’s premier active adult courtyard home builder, is thriving despite a down economy. Between June 17 and July 17, the successful builder signed five contracts in its Somerset community located in Woodstock. Somerset features 59 detached ranch courtyard homes priced from $278,000.

“We offer active adults the freedom to choose the features they need in a home and we provide them with the amenities they want in a community,” said Steve Romeyn, managing partner of Windsong Communities. “For many of our residents, these options make purchasing a home worthwhile despite the economy.”

Somerset offers five ranch-style floorplans: the Hamilton, the Lexington, the Hampton, the Worthington and the Drayton. The Hamilton floorplan features three bedrooms and two and one half baths, while the Lexington is slightly larger with three bedrooms and three baths.

Additionally, this floor plan features a casita, pleasant and private accommodations for guests. The Hampton offers 3 bedrooms and two and one half baths with a study, while the newest floorplan, the Worthington includes three bedrooms, two baths and a study. The Drayton floorplan has three bedrooms, two and one half bathrooms and the option of adding a sun room or upstairs bonus room. All floorplans are expertly designed to suit the specific needs of active adults.

Windsong distinguishes themselves from other active adult builders by offering buyers the opportunity to personalize their home plans. All of the homes at Somerset offer elegant details, such as private courtyards with garden retreats; rocking chair front porches; ten foot ceilings with crown molding; and large master suites with baths that have separate vanities, garden tubs, tile showers with seats and ceramic tile floors.

Every home that Windsong Properties builds meets EasyLiving Homes© standards – no-step access, wide doorways, lever handles, and other amenities that facilitate changing life situations. All of the homes at Somerset are qualified by Southface as EarthCraft Home© and Energy Star certified. This assures that the homes have a lower cost to operate, are healthier and more comfortable and reduce the impact on the environment.

Somerset is located just two and a half miles west of I-575. Take I-75 North to I-575 North to Exit 8. Travel west on Towne Lake Parkway, staying straight on Eagle Drive. Turn left off Eagle Drive onto Putnam Ford Road. Somerset is half a mile on the left.

Locally owned, Windsong Properties was founded by Mark Carruth and Managing Partner, Steve Romeyn. The two bring more than 50 years of local building experience to Windsong Properties, “Where Life’s a Breeze.” As empty nesters themselves, Mark and Steve have first hand knowledge of the desires of active adults and are passionate about creating communities and homes for empty nesters. Every decision made at Windsong Properties, from the design of the community and its amenities to the award winning floor plans and the unique customer service approach, is targeted to the 50-plus, empty nester group.

Windsong Properties earned the highest honor from the Certified Professional Home Builders association in 2007 and 2008 when it was awarded the Customer Satisfaction Award. They were also recipients of four gold OBIE awards in 2008. The OBIE Awards are presented by the Greater Atlanta Home Builders Association’s Sales and Marketing Council to honor excellence in building in Greater Atlanta. It is the highest honor given in the Atlanta housing industry.

Windsong Properties invites you to visit one of its two communities and see for yourself just how easy living the Windsong Lifestyle can be. For more information, call 770-516-3409 or visit www.windsonglife.com.
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