Thursday, March 19, 2009

Bowen Family Homes Launches Social Media with New Blog

Blog includes community news, corporate news and more

Bowen Family Homes is pleased to announce the launch of its new blog, www.BowenFamilyHomesBlog.com. The blog is at the core of Bowen Family Home’s social media marketing plan that also includes presence on several popular social media outlets such as Twitter, Facebook, Digg, ActiveRain, YouTube and more. Their new corporate website also has been updated to provide easy links to their new blog, as well as, other social media outlets, making these resources easily accessible for their website visitors.

“Today’s home buyers start their search for a new home online. Our goal is to make sure that potential home buyers have several opportunities to learn more about our company, our homes and life at our communities,” said Kelly Kenton Fink, MIRM, Regional Marketing and Internet Director for Bowen Family Homes. “We are working to enhance our Internet marketing efforts with the addition of an effective social media program that will make it easier for us to reach and interact with prospective buyers, co-op realtors and current homeowners.” Bowen Family Homes is pleased to partner with mRELEVANCE, LLC on their social media efforts.

Bowen Family Homes’ blog serves as the centerpiece for all of the builder’s social media marketing. The blog includes information on activities and events at communities and surrounding areas, as well as other news. Bowen Family Homes hopes to provide topics of interest for prospective buyers and their current homeowners, making it incredibly easy to learn more about their latest news and incentives.

Since 1969 the Bowen name has stood for excellence in new home construction and community development. Recognized as the 25th largest privately owned builder in the country by Builder Magazine for 2005, Bowen Family Homes is a dynamic homebuilder with operations in Georgia, Florida and Texas. The Atlanta Business Chronicle ranked Bowen Family Homes 5th among metro Atlanta builders in 2007 and 40th among Atlanta’s Top 100 Private Companies for 2007. Additionally, Bowen Family Homes was named the Georgia Family Business of the Year for medium sized companies by Georgia Trend and the Cox Family Enterprise Center at Kennesaw State University in 2006. Bowen Family Homes was ranked 83rd on the 2007 Professional Builder Giant 400 largest homebuilders in the United States list. These successes have been achieved by simply offering the best new home value in all price ranges. For more information about Bowen Family Homes, please call their Atlanta region headquarters at 678-325-4554 or 1-877- MY BOWEN or visit online at www.bowenfamilyhomes.com.
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