Friday, June 13, 2008

Mark Carruth Brings Diverse Background to Active Adult Market

As a third generation homebuilder, Mark Carruth has been building homes since the age of 16. In college, Carruth pursued a medical career briefly, but as a junior decided his passion was building homes. Carruth graduated from the University of Georgia with a Business Degree with an emphasis in real estate. After college, Carruth worked in the Macon and Atlanta residential and commercial markets before starting his first company, Loren Construction. Carruth now brings that diverse background to the active adult market at Windsong Properties, which he founded with Steve Romeyn to meet a demand fueled by the baby boomers and the change in demographics.

“We share a common background in building and I have a lot of respect for Steve,” said Carruth. “With the active adult market growing rapidly, we saw an opportunity to create a new company together, so we went for it.”

Windsong is Carruth’s fourth company and is his first company focused solely on the active adult market. Carruth relates to the active adult as an empty nester himself, and he uses that personal experience and merged it with his building experience.

“Building for the active adult market is just as much about building a lifestyle as it is building the actual home,” said Carruth. “People go through a lot of changes in their fifties. Whether it is career-related, family-related or health-related, Windsong allows active adults to live a lower-maintenance lifestyle in a community of like-minded people.”

Windsong pays attention to the details that make living simple for the active adult. Homes are single-level, have no steps, are EasyLiving certified and have wider openings creating wheelchair accessibility. The homes are smaller, but the individual rooms are more spacious.
After 30 years of building homes, Carruth still enjoys the process and works hard to make it enjoyable for his clients as well.

“Clients are excited about the custom building process, but have reservations because they have heard so many horror stories about the homebuilding process,” said Carruth. “I just want the process to be fun. You do not want your client to be worn out or stressed; and you want the results to be positive.”

When he’s not building homes, Carruth enjoys playing golf, boating or traveling to his second home on Hilton Head Island. Carruth is also actively involved with Habitat for Humanity and the Greater Atlanta Home Builder’s Association.

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